{"id":1864,"date":"2021-07-03T13:05:21","date_gmt":"2021-07-03T13:05:21","guid":{"rendered":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campana\/mentira-podrida\/"},"modified":"2022-03-23T11:36:56","modified_gmt":"2022-03-23T11:36:56","slug":"mentida-podrida","status":"publish","type":"campana","link":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/campanya\/mentida-podrida\/","title":{"rendered":"Mentida podrida"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column navegacion-campana\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-hover mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-left mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-fade\" style=\"--awb-text-transform:none;--awb-min-height:45px;--awb-gap:10px;--awb-items-padding-right:1em;--awb-items-padding-left:1em;--awb-border-color:#f4f4f4;--awb-border-top:2px;--awb-active-color:#007a4e;--awb-active-bg:#ffffff;--awb-active-border-top:2px;--awb-active-border-color:#f8ab15;--awb-submenu-text-transform:none;--awb-icons-hover-color:#007a4e;--awb-main-justify-content:flex-start;--awb-mobile-justify:flex-start;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-fusion-font-family-typography:inherit;--awb-fusion-font-style-typography:normal;--awb-fusion-font-weight-typography:400;--awb-fusion-font-family-submenu-typography:inherit;--awb-fusion-font-style-submenu-typography:normal;--awb-fusion-font-weight-submenu-typography:400;--awb-fusion-font-family-mobile-typography:inherit;--awb-fusion-font-style-mobile-typography:normal;--awb-fusion-font-weight-mobile-typography:400;\" aria-label=\"Mentira Podrida\" data-breakpoint=\"0\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><ul id=\"menu-mentira-podrida-ca\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-1955\"  class=\"menu-item menu-item-type-post_type menu-item-object-campana menu-item-1955 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"1955\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/campanya\/mentida-podrida\/\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Coneix la campanya<\/span><\/a><\/li><li  id=\"menu-item-1956\"  class=\"menu-item menu-item-type-post_type menu-item-object-campana menu-item-1956 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"1956\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/campanya\/mentida-podrida\/sala-de-premsa\/\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Sala de Premsa<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 lista-numerada\"><p><strong>Fet a casa, artes\u00e0, aut\u00e8ntic, de temporada, tradicional, real, natural, com abans, sa, tradicional, casol\u00e0\u2026<\/strong> Aquests s\u00f3n alguns dels reclams publicitaris m\u00e9s utilitzats per la ind\u00fastria per fer-nos creure que els productes que comprem compten amb propietats o atributs que, en realitat, no tenen.<\/p>\n<p>Mentida Podrida \u00e9s la campanya en qu\u00e8 denunciem els enganys de la publicitat aliment\u00e0ria: Fet a casa, artes\u00e0, aut\u00e8ntic, de temporada, tradicional, real, natural, com abans, sa, tradicional, casol\u00e0\u2026 S\u00f3n alguns dels reclams publicitaris m\u00e9s utilitzats per la ind\u00fastria per fer-nos creure que els productes que comprem tenen propietats o atributs que, en realitat, no tenen.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Normativa sobre publicitat aliment\u00e0ria<\/h2><\/div><div class=\"fusion-text fusion-text-2 lista-numerada\"><p>Amb aquesta campanya, Just\u00edcia Aliment\u00e0ria pret\u00e9n cridar l\u2019atenci\u00f3 sobre la necessitat de comptar amb una normativa estricta sobre publicitat aliment\u00e0ria i posar de manifest la urg\u00e8ncia d\u2019establir controls reals i efectius per assegurar que la publicitat d\u2019aliments i begudes sigui transparent, clara i real.<\/p>\n<p>Les mentides aliment\u00e0ries m\u00e9s utilitzades en publicitat: <strong>Descobreix com ens enganyen!<\/strong><\/p>\n<p><strong>Fresc, saludable, casol\u00e0, aut\u00e8ntic, real, artes\u00e0\u2026<\/strong><\/p>\n<p>Esl\u00f2gans com fresc, saludable, fet a casa, aut\u00e8ntic, real, artes\u00e0 o directe del camp han estat els m\u00e9s utilitzats per les marques per vendre els seus productes. La ind\u00fastria ha vist una oportunitat i s\u2019ha apropiat l\u2019\u00fas d\u2019aquests conceptes fent creure al consumidor propietats que els productes industrials no tenen. De fet, prenen el significat dels reclams a les petites explotacions i artesans que s\u00ed que treballen d\u2019acord a aquests atributs.<\/p>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-3 fusion-content-boxes-1 content-boxes-icon-boxed content-left\" style=\"--awb-margin-top:4em;--awb-hover-accent-color:#f8ab15;--awb-circle-hover-accent-color:#f8ab15;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#f4f4f4;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div style=\"margin-left:-50px;top:-100px;\" aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0.gif\" width=\"100\" height=\"100\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>L\u2019\u00fas del reclam <a class=\"fusion-modal-text-link\" data-toggle=\"modal\" data-target=\".fusion-modal.natural-modal\" href=\"#\">NATURAL<\/a> \u00e9s molt utilitzat per les marques per l\u2019atractiu del concepte i perqu\u00e8 \u00e9s un terme que no est\u00e0 regulat.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#f4f4f4;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div style=\"margin-left:-50px;top:-100px;\" aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/enriquit_0.gif\" width=\"100\" height=\"100\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>\u00c9s molt com\u00fa anunciar un producte com a <a class=\"fusion-modal-text-link\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.enriquecido-modal\">ENRIQUIT<\/a> amb un ingredient quan, en realitat, la quantitat d\u2019aquest \u00e9s rid\u00edcula.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#f4f4f4;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div style=\"margin-left:-50px;top:-100px;\" aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/artesa_1.gif\" width=\"100\" height=\"100\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>La producci\u00f3 artesanal est\u00e0 regulada. L\u2019\u00fas de la paraula <a class=\"fusion-modal-text-link\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.artesano-modal\">ARTES\u00c0<\/a> referint-se a productes que no ho s\u00f3n \u00e9s tan il\u00b7legal com comuna.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-modal modal fade modal-1 natural-modal\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:#e2e2e2;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-547\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0.gif\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0.gif\" alt=\"\" width=\"100\" height=\"100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0-66x66.gif 66w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0.gif 100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 100px) 100vw, 100px\" \/><br \/>\n<strong>NATURAL<\/strong><\/h1>\n<p><em>L\u2019\u00fas del reclam NATURAL \u00e9s molt utilitzat per les marques per l\u2019atractiu del concepte i perqu\u00e8 \u00e9s un terme que no est\u00e0 regulat.<\/em><\/p>\n<p>La paraula NATURAL apareix a les presentacions del 23% dels productes nous. Un de cada 4. Per tant, parlem d\u2019un dels reclams publicitaris m\u00e9s utilitzat per les marques aliment\u00e0ries per anunciar un aliment.<\/p>\n<p>Per\u00f2, en realitat, qu\u00e8 ens diu la reglamentaci\u00f3 actual sobre l\u2019\u00fas de la paraula natural per referir-se a un aliment?<\/p>\n<p><strong>El concepte natural, segons normativa, no es pot utilitzar de manera a\u00efllada sin\u00f3 que s\u2019ha de referir a una declaraci\u00f3 nutricional aprovada i quan aquest aliment reuneixi les caracter\u00edstiques de manera natural, \u00e9s a dir, sense alteraci\u00f3 posterior.<\/strong><\/p>\n<p>Nom\u00e9s cal fer un cop d\u2019ull a les botigues i supermercats per veure que aquesta no \u00e9s la utilitzaci\u00f3 majorit\u00e0ria del concepte, al contrari, l\u2019utilitzen lliurement sense tenir com a base cap declaraci\u00f3 nutricional.<\/p>\n<p>En aquest cas, ens trobem davant d\u2019un buit legal en qu\u00e8 aprofiten per colar-se infinitat de marques: pa Bimbo natural, La Piara nom\u00e9s Natural, Avecrem 100% Natural, la gamma de productes Naturissimos de Campofr\u00edo, El Pozo All Natural, o derivats com el Cuida-t de Campofr\u00edo o el Pozo BienStar.<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-modal modal fade modal-2 enriquecido-modal\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-2\" aria-hidden=\"true\" style=\"--awb-border-color:#e2e2e2;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-2\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-548\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/enriquit_0.gif\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/enriquit_0.gif\" alt=\"\" width=\"100\" height=\"100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/enriquit_0-66x66.gif 66w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/enriquit_0.gif 100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 100px) 100vw, 100px\" \/><br \/>\n<strong>ENRIQUIT<\/strong><\/h1>\n<p><em>\u00c9s molt com\u00fa anunciar un producte com a <strong>ENRIQUIT<\/strong> amb un ingredient quan, <strong>en realitat, la quantitat d\u2019aquest \u00e9s rid\u00edcula.<\/strong><\/em><\/p>\n<p>\u00daltimament hem sentit molt a parlar dels aliments enriquits per\u00f2, qu\u00e8 vol dir que un producte ho estigui? Normalment es tracta de productes que s\u2019anuncien sobre la base d\u2019un ingredient principal quan, en realitat, la seva pres\u00e8ncia dins del producte \u00e9s m\u00ednima.<\/p>\n<p>Un dels grans exemples \u00e9s la llet Puleva Omega 3 amb nous. O el reclam que utilitza la marca de llaminadures Haribo amb suc de fruita.<\/p>\n<p>Perqu\u00e8 ens fem una idea de les quantitats d\u2019Omega 3 de la llet enriquida, nom\u00e9s cal afegir que una sola sardina cont\u00e9 20 vegades m\u00e9s d\u2019Omega 3 que un got d\u2019aquesta llet. I les llaminadures Haribo, a banda que el suc de fruita que contenen \u00e9s concentrat, la seva pres\u00e8ncia varia entre el 6% i l\u20191,5% depenent del tipus de llaminadura.<\/p>\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-modal modal fade modal-3 artesano-modal\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-3\" aria-hidden=\"true\" style=\"--awb-border-color:#e2e2e2;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-3\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-549\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/artesa_1.gif\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/artesa_1.gif\" alt=\"\" width=\"100\" height=\"100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/artesa_1-66x66.gif 66w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/artesa_1.gif 100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 100px) 100vw, 100px\" \/><br \/>\n<strong>ARTES\u00c0<\/strong><\/h1>\n<p><em>La producci\u00f3 artesanal est\u00e0 regulada. L\u2019\u00fas de la paraula <strong>ARTES\u00c0<\/strong> referint-se a productes que no ho s\u00f3n \u00e9s tan il\u00b7legal com comuna.<\/em><\/p>\n<p>La producci\u00f3 artesanal est\u00e0 regulada per diverses normatives. Es considera artesania aliment\u00e0ria l\u2019elaboraci\u00f3 de productes alimentaris que estan subjectes a condicions durant tot el proc\u00e9s productiu que garanteixen als consumidors un producte final individualitzat, de bona qualitat i amb caracter\u00edstiques diferencials obtingut gr\u00e0cies a petites produccions controlades per la intervenci\u00f3 de l\u2019artes\u00e0.<\/p>\n<p>El problema, com tantes vegades, apareix quan aquesta publicitat ens enganya i ens indueix a error en la compra i \u00e9s, per tant, contr\u00e0ria a la llei.<\/p>\n<p>Malauradament, algunes conegudes marques utilitzen el reclam ARTE\u00c0 sense complir amb cap de les caracter\u00edstiques que consten a la normativa. Dos exemples d\u2019aquest frau podrien ser les Lay s Artesanas, o el pernil El Pozo Artesano, o La Bella Easo, magdalenes estil artesanal.<\/p>\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-3 fusion-content-boxes-2 content-boxes-icon-boxed content-left\" style=\"--awb-hover-accent-color:#f8ab15;--awb-circle-hover-accent-color:#f8ab15;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#f4f4f4;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div style=\"margin-left:-50px;top:-100px;\" aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/sa_0.gif\" width=\"100\" height=\"100\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>El terme <a class=\"fusion-modal-text-link\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.sano-modal\">SA<\/a> nom\u00e9s hauria de ser utilitzat com a reclam publicitari si va acompanyat d\u2019una declaraci\u00f3 de propietats saludables.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#f4f4f4;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div style=\"margin-left:-50px;top:-100px;\" aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/propietats_0.gif\" width=\"100\" height=\"100\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Aliments que basen la seva publicitat en reclams de salut, els anomenen aliments funcionals i tenen propietats <a class=\"fusion-modal-text-link\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.milagroso-modal\">MIRACULOSES.<\/a><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#f4f4f4;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div style=\"margin-left:-50px;top:-100px;\" aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/tradicional_0.gif\" width=\"100\" height=\"100\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Els aliments catalogats com a <a class=\"fusion-modal-text-link\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.tradicional-modal\">TRADICIONALS<\/a> estan estrictament regulats. A l\u2019Estat espanyol nom\u00e9s n\u2019hi ha quatre, la resta s\u00f3n falsos.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-modal modal fade modal-4 sano-modal\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-4\" aria-hidden=\"true\" style=\"--awb-border-color:#e2e2e2;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-4\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-550\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/sa_0.gif\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/sa_0.gif\" alt=\"\" width=\"100\" height=\"100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/sa_0-66x66.gif 66w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/sa_0.gif 100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 100px) 100vw, 100px\" \/><br \/>\n<strong>SA<\/strong><\/h1>\n<p><em>El terme <strong>SA<\/strong> nom\u00e9s hauria de ser utilitzat com a reclam publicitari si va acompanyat d\u2019una declaraci\u00f3 de propietats saludables.<\/em><\/p>\n<p>Qu\u00e8 \u00e9s un producte alimentari sa? Una possible definici\u00f3 seria que un aliment \u00e9s saludable quan no t\u00e9 cap ingredient, o no el cont\u00e9 en grans quantitats, que pugui generar alguna malaltia degenerativa quan el consum es repeteix.<\/p>\n<p>Per normativa un aliment nom\u00e9s es pot anunciar com a tal si s\u2019acompanya d\u2019una declaraci\u00f3 de propietats saludables espec\u00edfica autoritzada sobre els beneficis concrets que t\u00e9 el producte alimentari promocionat en relaci\u00f3 amb la salut. La majoria d\u2019ocasions, aix\u00f2 no \u00e9s aix\u00ed.<\/p>\n<p>Davant d\u2019un aliment que utilitza el reclam SA pensarem que n\u2019hi ha d\u2019altres que no ho s\u00f3n o que aquest aliment \u00e9s m\u00e9s sa que els altres, llavors haur\u00edem de saber quines s\u00f3n les caracter\u00edstiques amb qu\u00e8 compta aquest producte per atorgar-li la categoria de S\u00c0, i aix\u00f2 hauria d\u2019estar definit per l\u2019administraci\u00f3.<\/p>\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-modal modal fade modal-5 milagroso-modal\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-5\" aria-hidden=\"true\" style=\"--awb-border-color:#e2e2e2;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-5\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-552\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/propietats_0.gif\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/propietats_0.gif\" alt=\"\" width=\"100\" height=\"100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/propietats_0-66x66.gif 66w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/propietats_0.gif 100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 100px) 100vw, 100px\" \/><br \/>\n<strong>MIRACUL\u00d3S<\/strong><\/h1>\n<p><em>Aliments que basen la seva publicitat en reclams de salut, els anomenen aliments funcionals i tenen propietats <strong>MIRACULOSES.<\/strong><\/em><\/p>\n<p>Una de les estrat\u00e8gies de venda m\u00e9s efectives i, per tant, preferides de la ind\u00fastria aliment\u00e0ria \u00e9s la utilitzaci\u00f3 d\u2019esl\u00f2gans com \u00abcontribueix al funcionament normal del sistema nervi\u00f3s\u00bb, o b\u00e9 \u00abcontribueix al transport normal de l\u2019oxigen al cos\u00bb.<\/p>\n<p>Atorgar propietats miraculoses a un producte s\u2019ha convertit en una tasca massa f\u00e0cil que consisteix, tan sols, en afegir a un producte una quantitat m\u00ednima d\u2019un ingredient que cient\u00edficament estigui comprovat que \u00e9s benefici\u00f3s per a la salut. Despr\u00e9s anunciaran que el producte en concret \u00e9s benefici\u00f3s per a l\u2019organisme i feina feta.<\/p>\n<p>En aquest cas res no impedeix que la ind\u00fastria pugui utilitzar aquest tipus de reclams relacionats amb la salut, la llei ho permet i ho protegeix donant-li una perfecta cobertura legal al gran negoci alimentari de les societats actuals.<\/p>\n<p>Aquest tipus de mentida ens les trobem sovint en el cas del ferro, el potassi, les prote\u00efnes, la fibra. De fet, les marques tenen un reglament en qu\u00e8 consten 204 nutrients, els quals s\u00f3n susceptibles de convertir-se en un reclam efica\u00e7 preparat per disparar les vendes.<\/p>\n<p>Tamb\u00e9 poden triar l\u2019\u00f2rgan que m\u00e9s els convingui segons l\u2019esl\u00f2gan que vulguin construir (cor, fetge, p\u00e0ncrees, sistema nervi\u00f3s, sistema circulatori, vista, ossos, ungles i cabells, sistema digestiu, sistema immunitari\u2026). Per tant, les combinacions s\u00f3n infinites.<\/p>\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-modal modal fade modal-6 tradicional-modal\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-6\" aria-hidden=\"true\" style=\"--awb-border-color:#e2e2e2;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-6\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-553\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/tradicional_0.gif\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/tradicional_0.gif\" alt=\"\" width=\"100\" height=\"100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/tradicional_0-66x66.gif 66w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/tradicional_0.gif 100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 100px) 100vw, 100px\" \/><br \/>\n<strong>TRADICIONAL<\/strong><\/h1>\n<p><em>Els aliments catalogats com a TRADICIONALS estan estrictament regulats. <strong>A l\u2019Estat espanyol nom\u00e9s n\u2019hi ha quatre, la resta s\u00f3n falsos.<\/strong><\/em><\/p>\n<p>Un altre dels reclams utilitzats i que es mou en el terreny de l\u2019engany \u00e9s el de TRADICIONAL. M\u00e9s enll\u00e0 de la definici\u00f3 ling\u00fc\u00edstica, a nivell normatiu, els aliments catalogats com a tradicionals estan perfectament regulats per normativa europea.<\/p>\n<p>Els aliments que estiguin catalogats com a tradicionals han de reunir una s\u00e8rie de caracter\u00edstiques molt exigents i ser\u00e0 la figura d\u2019especialitat tradicional garantida (ETG) qui valorar\u00e0 si el producte alimentari de l\u2019estat membre mereix aquesta catalogaci\u00f3.<\/p>\n<p>A l\u2019Estat espanyol nom\u00e9s existeixen, fins ara, quatre aliments tradicionals catalogats com a tals: el pernil salat, la llet de granja, els pastissos, i les coques d\u2019oli de Castilleja de la Cuesta.<\/p>\n<p>Un exemple s\u00f3n les Lay\u2019s Artesanes Sabor Tradicional.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"Anuncio Lays Artesanas Aceite de Oliva.MPG\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/mrCENJ979TQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-3 fusion-content-boxes-3 content-boxes-icon-boxed content-left\" style=\"--awb-hover-accent-color:#f8ab15;--awb-circle-hover-accent-color:#f8ab15;\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#f4f4f4;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div style=\"margin-left:-50px;top:-100px;\" aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/casola_0.gif\" width=\"100\" height=\"100\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">La paraula <a class=\"fusion-modal-text-link\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.casero-modal\">CASOL\u00c0<\/a> s\u2019hauria de reservar per a la producci\u00f3 aliment\u00e0ria de petita escala i venda local. Aquest terme no est\u00e0 regulat.<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#f4f4f4;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div style=\"margin-left:-50px;top:-100px;\" aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/zero.gif\" width=\"100\" height=\"100\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\"><a class=\"fusion-modal-text-link\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.zero-modal\">0%<\/a> es pot referir a qualsevol cosa, no nom\u00e9s est\u00e0 buit de contingut sin\u00f3 tamb\u00e9 exempt de normatives. Un engany pervers.<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#f4f4f4;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-4 col-md-4 col-sm-4 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div style=\"margin-left:-50px;top:-100px;\" aria-hidden=\"true\" class=\"image\"><img decoding=\"async\" class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/light_0.gif\" width=\"100\" height=\"100\" alt=\"\" \/><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Un producte <a class=\"fusion-modal-text-link\" href=\"#\" data-toggle=\"modal\" data-target=\".fusion-modal.light-modal\">LIGHT<\/a> no \u00e9s garantia de saludable, simplement \u00e9s un 30% menys cal\u00f2ric que el producte original.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-modal modal fade modal-7 casero-modal\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-7\" aria-hidden=\"true\" style=\"--awb-border-color:#e2e2e2;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-7\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-542\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/casola_0.gif\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/casola_0.gif\" alt=\"\" width=\"100\" height=\"100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/casola_0-66x66.gif 66w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/casola_0.gif 100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 100px) 100vw, 100px\" \/><br \/>\nCASOL\u00c0<\/h1>\n<p>La paraula CASOL\u00c0 s\u2019hauria de reservar per a la producci\u00f3 aliment\u00e0ria de petita escala i venda local. Aquest terme no est\u00e0 regulat.<\/p>\n<p>S\u2019utilitza el reclam CASOL\u00c0 per a infinitat de productes, contribuint d\u2019aquesta manera a la confusi\u00f3 de qu\u00e8 \u00e9s exactament un aliment casol\u00e0 i quines caracter\u00edstiques el fan diferent de la resta. El m\u00e9s l\u00f2gic seria reservar aquest nom per a les produccions familiars i de venda en circuit curt. La normativa europea preveu la producci\u00f3 aliment\u00e0ria de petita escala i de venda local, per tant, la paraula CASOL\u00c0 i similars haurien de reservar-se a aquestes produccions. Aquest reclam, a difer\u00e8ncia de Tradicional o Artes\u00e0, no est\u00e0 regulat per cap normativa.<\/p>\n<p>Dos exemples sobre aquest tipus de publicitat el trobem amb les Patates Lay\u2019s RECEPTA CAMPESINA, o l\u2019Avecrem Caldo Casero.<\/p>\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-modal modal fade modal-8 zero-modal\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-8\" aria-hidden=\"true\" style=\"--awb-border-color:#e2e2e2;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-8\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-544\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/zero.gif\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/zero.gif\" alt=\"\" width=\"100\" height=\"100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/zero-66x66.gif 66w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/zero.gif 100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 100px) 100vw, 100px\" \/><br \/>\nZERO%<\/h1>\n<p><strong><em>0%<\/em><\/strong> <em>es pot referir a qualsevol cosa, no nom\u00e9s est\u00e0 buit de contingut sin\u00f3 tamb\u00e9 exempt de normatives. <strong>Un engany pervers.<\/strong><\/em><br \/>\nLa utilitzaci\u00f3 del 0% com a reclam publicitari t\u00e9 una ra\u00f3 de ser molt evident. En imposar-se a nivell normatiu que un producte nom\u00e9s pogu\u00e9s fer servir el terme LIGHT si cont\u00e9 el 30% menys de calories que l\u2019original, les marques van veure la seva oportunitat amb el reclam 0%, totalment lliure de normatives, aix\u00ed com de significat. Doncs aix\u00ed com light fa refer\u00e8ncia a energia, el 0% podria referir-se a qualsevol cosa.<\/p>\n<p>Resulta sorprenent que, fins ara de redactar aquestes l\u00ednies, l\u2019EFSA no hagi establert una normativa que reguli l\u2019\u00fas del 0%. De fet, podr\u00edem concloure que aquest \u00fas \u00e9s il\u00b7legal, ja que nom\u00e9s es poden utilitzar els reclams autoritzats i aquest no ho \u00e9s.<\/p>\n<p>Un exemple recent \u00e9s la sortida al mercat de l\u00b4Oli d\u00b4oliva LA MASIA 0,0<img decoding=\"async\" class=\"lazyload size-full wp-image-546 aligncenter\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/00.jpeg\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/00.jpeg\" alt=\"\" width=\"464\" height=\"600\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27464%27%20height%3D%27600%27%20viewBox%3D%270%200%20464%20600%27%3E%3Crect%20width%3D%27464%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/00-200x259.jpeg 200w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/00-232x300.jpeg 232w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/00-400x517.jpeg 400w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/00.jpeg 464w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/p>\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-modal modal fade modal-9 light-modal\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-9\" aria-hidden=\"true\" style=\"--awb-border-color:#e2e2e2;--awb-background:#ffffff;\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-9\" data-dismiss=\"modal\" aria-hidden=\"true\"><\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<h1 style=\"text-align: center;\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-551\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/light_0.gif\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/light_0.gif\" alt=\"\" width=\"100\" height=\"100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%27100%27%20viewBox%3D%270%200%20100%20100%27%3E%3Crect%20width%3D%27100%27%20height%3D%27100%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/light_0-66x66.gif 66w, https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/light_0.gif 100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 100px) 100vw, 100px\" \/><br \/>\nLIGHT<\/h1>\n<p><em>Un producte <strong>LIGHT<\/strong> no \u00e9s garantia de saludable, simplement \u00e9s un 30% menys cal\u00f2ric que el producte original.<\/em><\/p>\n<p>Que un aliment s\u2019anunci\u00ef com a LIGHT no \u00e9s garantia que no sigui gaire cal\u00f2ric. Legalment perqu\u00e8 un producte pugui anunciar-se com a light ha de tenir una reducci\u00f3 m\u00ednima del 30% del valor energ\u00e8tic respecte a l\u2019aliment de refer\u00e8ncia. Aix\u00f2 vol dir que tots els light s\u00f3n baixos en calories? No. Significa simplement que contenen menys calories que els no light, per\u00f2 poden continuar sent alts, o molt alts, seguint els est\u00e0ndards de les recomanacions nutricionals oficials d\u2019ingesta recomanada de calories.<\/p>\n<p>Per exemple, la maionesa light, les patates fregides light o el pat\u00e9 light segueixen sent molt cal\u00f2rics en comparaci\u00f3 amb altres aliments que no ho s\u00f3n. \u00c9s m\u00e9s, una bona manera de saber si un producte \u00e9s alt en energia consisteix a veure si hi ha una versi\u00f3 light del mateix. Aquesta versi\u00f3 pot continuar sent molt alta en energia, per\u00f2 menys que l\u2019original.<\/p>\n<div class=\"video-shortcode\"><iframe title=\"La Vaca que R\u00ede Light - Nuevo spot\" width=\"1440\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/eXxGx_YsGzk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Publicitat enganyosa<\/h2><\/div><div class=\"fusion-text fusion-text-3 lista-numerada\"><p>La publicitat enganyosa \u00e9s aquella que cont\u00e9 afirmacions o omissions expl\u00edcites o impl\u00edcites que \u00e9s possible que dirigeixin malament un consumidor a l\u2019hora de fer una compra. A l\u2019Estat espanyol, tamb\u00e9 a Catalunya, la Llei General de Publicitat prohibeix expressament aquest tipus de publicitat, definida a la Llei de compet\u00e8ncia deslleial com la que \u00abcontingui informaci\u00f3 falsa o informaci\u00f3 que, tot i ser vera\u00e7, pel seu contingut o presentaci\u00f3 indueixi o pugui induir a error els destinataris\u201d.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les mentides aliment\u00e0ries m\u00e9s utilitzades en publicitat: Descobreix com ens enganyen!<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","tags":[111],"class_list":["post-1864","campana","type-campana","status-publish","hentry","tag-mentira-podrida-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mentida podrida - justiciaalimentaria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mentida podrida - justiciaalimentaria\" \/>\n<meta property=\"og:description\" content=\"Les mentides aliment\u00e0ries m\u00e9s utilitzades en publicitat: Descobreix com ens enganyen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/\" \/>\n<meta property=\"og:site_name\" content=\"justiciaalimentaria\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-23T11:36:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0.gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/campanya\\\/mentira-podrida\\\/\",\"url\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/campanya\\\/mentira-podrida\\\/\",\"name\":\"Mentida podrida - justiciaalimentaria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/justiciaalimentaria.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/campanya\\\/mentira-podrida\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/campanya\\\/mentira-podrida\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/natural_0.gif\",\"datePublished\":\"2021-07-03T13:05:21+00:00\",\"dateModified\":\"2022-03-23T11:36:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/campanya\\\/mentira-podrida\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/campanya\\\/mentira-podrida\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/campanya\\\/mentira-podrida\\\/#primaryimage\",\"url\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/natural_0.gif\",\"contentUrl\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/natural_0.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/campanya\\\/mentira-podrida\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/justiciaalimentaria-dev.host3ip.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mentida podrida\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/justiciaalimentaria.org\\\/#website\",\"url\":\"https:\\\/\\\/justiciaalimentaria.org\\\/\",\"name\":\"justiciaalimentaria\",\"description\":\"Personas que creemos en la necesidad de cambiar el sistema agroalimentario actual\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/justiciaalimentaria.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mentida podrida - justiciaalimentaria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/","og_locale":"ca_ES","og_type":"article","og_title":"Mentida podrida - justiciaalimentaria","og_description":"Les mentides aliment\u00e0ries m\u00e9s utilitzades en publicitat: Descobreix com ens enganyen!","og_url":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/","og_site_name":"justiciaalimentaria","article_modified_time":"2022-03-23T11:36:56+00:00","og_image":[{"url":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0.gif","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Temps estimat de lectura":"16 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/","url":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/","name":"Mentida podrida - justiciaalimentaria","isPartOf":{"@id":"https:\/\/justiciaalimentaria.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/#primaryimage"},"image":{"@id":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/#primaryimage"},"thumbnailUrl":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0.gif","datePublished":"2021-07-03T13:05:21+00:00","dateModified":"2022-03-23T11:36:56+00:00","breadcrumb":{"@id":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/#primaryimage","url":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0.gif","contentUrl":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/12\/natural_0.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campanya\/mentira-podrida\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/"},{"@type":"ListItem","position":2,"name":"Mentida podrida"}]},{"@type":"WebSite","@id":"https:\/\/justiciaalimentaria.org\/#website","url":"https:\/\/justiciaalimentaria.org\/","name":"justiciaalimentaria","description":"Personas que creemos en la necesidad de cambiar el sistema agroalimentario actual","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/justiciaalimentaria.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"}]}},"_links":{"self":[{"href":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/wp-json\/wp\/v2\/campana\/1864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/wp-json\/wp\/v2\/campana"}],"about":[{"href":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/wp-json\/wp\/v2\/types\/campana"}],"wp:attachment":[{"href":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/wp-json\/wp\/v2\/media?parent=1864"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/wp-json\/wp\/v2\/tags?post=1864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}