{"id":1875,"date":"2021-12-14T14:21:53","date_gmt":"2021-12-14T14:21:53","guid":{"rendered":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/campana\/25-gramos\/publicidad-descontrolada\/"},"modified":"2022-03-22T12:48:27","modified_gmt":"2022-03-22T12:48:27","slug":"publicitat-descontrolada","status":"publish","type":"campana","link":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/campanya\/25-grams\/publicitat-descontrolada\/","title":{"rendered":"Publicitat descontrolada"},"content":{"rendered":"
<\/i> Volver <\/a>\n<\/div><\/div>

Publicitat descontrolada<\/h2><\/div>

Des de la inf\u00e0ncia i al llarg de tota la nostra vida, les persones estem exposades a missatges publicitaris. Di\u00e0riament som bombardejades per missatges que influeixen directament i indirectament les nostres compres, les aliment\u00e0ries tamb\u00e9, \u00e9s clar. De tots els mitjans, el televisiu \u00e9s el m\u00e9s utilitzat per la ind\u00fastria dels aliments per difondre els seus missatges, essent tamb\u00e9 el mitj\u00e0 on s\u2019inverteix m\u00e9s.<\/p>\n

\"\"Televisi\u00f3, nens\/es i menjar escombraries<\/em>.<\/strong>Encara lluny de ser immunes, les persones adultes tenim la capacitat d\u2019entendre la dimensi\u00f3 persuasiva de la publicitat, els nens i les nenes no. En no tenir aquesta capacitat, la poblaci\u00f3 infantil es converteix en un sector altament vulnerable, ja que diposita una gran confian\u00e7a en els anuncis. De fet, el 67% dels nens i nenes fan peticions espec\u00edfiques d\u2019aliments quan acompanyen els seus pares a comprar, per aix\u00f2 la ind\u00fastria aliment\u00e0ria dediqui una atenci\u00f3 especial a captivar la poblaci\u00f3 infantil.<\/p>\n

\u201c<\/em>Des dels 10 anys un nen o una nena ha apr\u00e8s de mem\u00f2ria de 300 a 400 marques\u201d.<\/em><\/p>\n

Es calcula que el 20% de la publicitat emesa al llarg del dia \u00e9s de menjar o beguda i es concentra<\/strong> a les hores en qu\u00e8 els m\u00e9s petits estan asseguts davant de la televisi\u00f3. El bombardeig d\u2019anuncis<\/strong> de caramels, brioixeria industrial, begudes de tota mena, xocolata i menjar r\u00e0pid augmenta de manera significativa en horari infantil. Els nens veuen una mitjana de 34 anuncis al cap del dia i m\u00e9s de 19.000 anuncis cada any.<\/p>\n

\u201c<\/em>Els menors espanyols entre 3 i 12 anys s\u00f3n els segons que m\u00e9s temps passen davant de la televisi\u00f3 a tot Europa\u201d<\/em><\/p>\n

L\u2019Organitzaci\u00f3 Mundial de la Salut (OMS) va intentar fer sonar l\u2019alarma al seu informe M\u00e0rqueting d\u2019aliments rics en greixos, sal i sucres per als nens<\/em>, en qu\u00e8 advoca clarament per limitar la venda i publicitat d\u2019aliments que propici\u00efn l\u2019obesitat infantil i ja ha exigit als Governs que prenguin cartes a l\u2019assumpte.
\n<\/em><\/p>\n

\u201c4 de cada 5 aliments que es publiciten als espais infantils, s\u00f3n de menjar ins\u00e0\u201d.<\/em><\/p>\n

Posar l\u00edmit a la publicitat de menjar escombraries<\/em> per a nens\/es. <\/strong>L\u2019\u00fanic sistema regulador existent a l\u2019Estat espanyol \u00e9s el codi PAOS (Publicitat, Activitat, Obesitat i Salut), es tracta d\u2019un sistema d\u2019autoregulaci\u00f3 promogut per la ind\u00fastria aliment\u00e0ria que afecta la publicitat d\u2019aliments i begudes adre\u00e7ada a la poblaci\u00f3 infantil, el codi PAOS no segueix les recomanacions donades per l\u2019OMS en tant que nom\u00e9s aborda l\u2019\u00e8tica de la publicitat, per\u00f2 no la qualitat nutricional del producte publicitat ni la freq\u00fc\u00e8ncia d\u2019emissi\u00f3.<\/p>\n

Tots els pa\u00efsos del nostre entorn han pres mesures per protegir la inf\u00e0ncia de la publicitat, especialment pel que fa a alimentaci\u00f3. Al Regne Unit des del 2007 hi ha una normativa estatut\u00e0ria que prohibeix la publicitat d\u2019aliments poc saludables durant l\u2019emissi\u00f3 o immediatament abans-despr\u00e9s de programes on la proporci\u00f3 d\u2019espectadors menors s\u00f3n com a m\u00ednim un 20% m\u00e9s que la proporci\u00f3 de nens respecte a la poblaci\u00f3 en general. En altres pa\u00efsos com Noruega, \u00c0ustria, Flandes i Luxemburg la publicitat est\u00e0 prohibida abans i despr\u00e9s de les emissions infantils, a m\u00e9s el codi PAOS s\u2019incompleix sistem\u00e0ticament.<\/p>\n

Des de la campanya 25 grams exigim una regulaci\u00f3 estricta de la publicitat d\u2019aliments i begudes malsanes adre\u00e7ada a la inf\u00e0ncia, transformant l\u2019actual Codi PAOS i el mecanisme d\u2019Autoregulaci\u00f3 en una normativa de compliment obligat que prohibeixi les diferents formes de publicitat d\u2019aliments insans dirigides a la inf\u00e0ncia.<\/strong><\/p>\n

Tamb\u00e9 demanem que hi hagi un control efectiu de la publicitat i distribuci\u00f3 de l\u2019alimentaci\u00f3 malsana en totes les seves formes als centres educatius. <\/strong><\/p>\n<\/div>

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