{"id":2138,"date":"2021-05-04T16:14:36","date_gmt":"2021-05-04T16:14:36","guid":{"rendered":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/?p=2138"},"modified":"2022-05-12T10:18:10","modified_gmt":"2022-05-12T10:18:10","slug":"justicia-alimentaria-i-reserva-de-biosfera-inicien-la-campanya-producte-fora-de-serie","status":"publish","type":"post","link":"https:\/\/justiciaalimentaria-dev.host3ip.eu\/ca\/justicia-alimentaria-i-reserva-de-biosfera-inicien-la-campanya-producte-fora-de-serie\/","title":{"rendered":"Just\u00edcia Aliment\u00e0ria i l\u2019Ag\u00e8ncia Menorca Reserva de Biosfera inicien la campanya \u201cProducte Fora de S\u00e8rie\u201d contra el malbaratament alimentari a l\u2019illa"},"content":{"rendered":"<div class=\"PLA_divCompartir\">Just\u00edcia Aliment\u00e0ria i l&#8217;Ag\u00e8ncia Menorca Reserva de Biosfera del Consell Insular han presentat avui la campanya &#8220;Producte Fora de S\u00e8rie&#8221; contra el malbaratament alimentari a Menorca. Projectada per dur-se a terme fins a finals d&#8217;any, la campanya contempla accions de sensibilitzaci\u00f3 ciutadana contra el malbaratament alimentari fent \u00e8mfasi en les p\u00e8rdues que es produeixen a causa de la imposici\u00f3 d&#8217;est\u00e0ndards de qualitat de forma, mida i color sobre els productes d&#8217;horta, i insta el sector de la producci\u00f3, als comer\u00e7os i als consumidors a aprofitar al m\u00e0xim aquests aliments abans de rebutjar-los.<\/div>\n<div class=\"PLA_texte\">\n<p>La campanya ha estat presentada a Es Claustre de Ma\u00f3 amb l&#8217;assist\u00e8ncia de la consellera de Medi Ambient i Reserva de Biosfera, Maite Salord; la directora Insular de la Reserva de Biosfera, Irene Esta\u00fan; el batle de Ma\u00f3, H\u00e9ctor Pons; la batlessa de Ferreries, Joana Febrer; i el regidor de l\u2019Ajuntament de Es Castell, Pedro S\u00e1nchez.<\/p>\n<p><strong>Retornar el valor als \u201cProductes Fora de S\u00e8rie\u201d<\/strong><br \/>\nUna part important del malbaratament alimentari generat di\u00e0riament \u00e9s degut al menyspreu per part de productors, distribu\u00efdors comercials i consumidors cap a alguns productes agroalimentaris que s\u00f3n petits, tenen formes i colors peculiars, tenen taques o algun cop. Tamb\u00e9 se subestimen alguns aliments perqu\u00e8 s\u2019acosten a la data de caducitat o de consum preferent. Tots aquests productes contribueixen a la generaci\u00f3 de malbaratament alimentari: mantenen intacta la seva qualitat nutricional, per\u00f2 en la majoria dels casos no tenen acc\u00e9s als circuits de venda i s\u2019acaben perdent a les finques de producci\u00f3 o b\u00e9 desaprofitant a les prestatgeries dels comer\u00e7os i als rebosts de casa. S\u00f3n \u201cProductes Fora de S\u00e8rie\u201d.<\/p>\n<p>La campanya est\u00e0 pensada perqu\u00e8 sigui adoptada per cada ajuntament de l\u2019illa i aquests l\u2019adaptin a les seves necessitats i possibilitats segons l\u2019agenda cultural de cada municipi. Entre el cat\u00e0leg de possibles accions a implementar, s\u2019hi troben l\u2019organitzaci\u00f3 d\u2019un \u201cMercat Fora de S\u00e8rie\u201d, un \u201cConcurs Fora de S\u00e8rie\u201d, el dia de \u201cLa Tapa Fora de S\u00e8rie\u201d i el muntatge d\u2019una exposici\u00f3 itinerant a l\u2019aire lliure sobre el malbaratament alimentari. Amb aquesta campanya, l\u2019Ag\u00e8ncia Menorca Reserva de Biosfera posa a disposici\u00f3 dels comer\u00e7os la cartelleria corresponent per donar visibilitat al \u201cProducte Fora de S\u00e8rie\u201d i ofereix un acompanyament al sector de la producci\u00f3 per enregistrar de forma continuada la generaci\u00f3 de p\u00e8rdues aliment\u00e0ries. Les diverses accions de la campanya es difondran per xarxes socials i tota la informaci\u00f3 i recursos generats es compartiran a trav\u00e9s d\u2019un blog.<\/p>\n<p>&#8220;Producte Fora de S\u00e8rie&#8221; dona continu\u00eftat a la tasca realitzada fins ara per part de l&#8217;Ag\u00e8ncia Menorca Reserva de Biosfera en mat\u00e8ria de malbaratament alimentari. Entre els seus objectius principals, destaca el de continuar treballant amb la Guia de mesures per prevenir i reduir el malbaratament alimentari que va publicar fa un any en el marc de l&#8217;Estrat\u00e8gia Aliment\u00e0ria de Menorca, per apropar-la als diversos sectors de la cadena aliment\u00e0ria i instar-los a la seva aplicaci\u00f3. Es pret\u00e9n apoderar especialment als agents dels espais de venda de producte d&#8217;horta, el sector de la seva producci\u00f3 i els consumidors, perqu\u00e8 entre tots es pugui retornar el valor al &#8220;Producte Fora de S\u00e8rie&#8221;.<\/p>\n<p><strong>El malbaratament alimentari a Menorca<\/strong><br \/>\nEl malbaratament alimentari fa refer\u00e8ncia al menjar destinat al consum hum\u00e0 que llencem al llarg de tot el circuit alimentari, des del cultiu, sacrifici o captura fins al consum, i que s\u2019hauria pogut prevenir o b\u00e9 aprofitar perqu\u00e8 els aliments encara mantenien el valor nutricional. Les darreres dades de la FAO apunten que es malbarata el 17% de la producci\u00f3 mundial total dels aliments. Segons l\u2019Estudi del Potencial de Producci\u00f3 i Fluxos Alimentaris a l\u2019illa de Menorca (Cime, 2018), a Menorca acaben desaprofitades 11.785 tones del total de consum a l\u2019illa.<\/p>\n<p>Atendre el problema del malbaratament alimentari \u00e9s un dels elements protagonistes dels 17 Objectius de Desenvolupament Sostenible (ODS) de l\u2019Organitzaci\u00f3 de les Nacions Unides (ONU). Actualment, multitud d\u2019iniciatives nacionals, regionals i locals donen visibilitat a la crida internacional de l\u2019Agenda 2030 de Desenvolupament Sostenible de fer front al problema del malbaratament alimentari amb la intenci\u00f3 de proposar mesures m\u00e9s decisives que millorin la seguretat aliment\u00e0ria i redueixin la petjada mediambiental dels sistemes alimentaris.<\/p>\n<p><strong>L&#8217;Estrat\u00e8gia Aliment\u00e0ria de Menorca<\/strong>\u00a0\u00e9s el document que a nivell insular integra els Objectius de Desenvolupament Sostenible en mat\u00e8ria aliment\u00e0ria. Entre els seus principals objectius, aborda la q\u00fcesti\u00f3 de la reducci\u00f3 del malbaratament alimentari, i constitueix el full de ruta per desenvolupar un sistema alimentari sostenible, inclusiu, resilient, segur i diversificat que garanteixi una alimentaci\u00f3 saludable i accessible a tota la societat.<\/p>\n<p><strong>Territori:<\/strong>\u00a0<a href=\"https:\/\/cat.justiciaalimentaria-dev.host3ip.eu\/qui-som\/equip\/illes-balears\/\">Illes Balears<\/a><\/p>\n<h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"28\" data-lineheight=\"38.08px\">DOCUMENTS ADJUNTS<\/h4>\n<p><span class=\"file\"><img decoding=\"async\" class=\"alignnone size-full wp-image-311 ls-is-cached lazyloaded\" src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/09\/pdf-icon-e1638175343106.png\" alt=\"\" width=\"25\" height=\"25\" data-orig-src=\"https:\/\/justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2021\/09\/pdf-icon-e1638175343106.png\" \/>\u00a0<a title=\"carne_de_canon_version_web_definitiva.pdf\" href=\"https:\/\/cat.justiciaalimentaria-dev.host3ip.eu\/wp-content\/uploads\/2022\/05\/dossier_premsa_fora_de_serie.pdf\" type=\"application\/pdf; length=2709845\">Dossier de premsa #ProducteForadeSerie<\/a> (293.53 KB)<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Just\u00edcia Aliment\u00e0ria i l&#8217;Ag\u00e8ncia Menorca Reserva de Biosfera del Consell  [&#8230;]<\/p>\n","protected":false},"author":7,"featured_media":2139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-2138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sense-categoritzar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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